Alisa Jacobs, CEO of Queens Gaming Collective, is on a mission to challenge the diversity and gender equity issues the gaming industry is currently facing. The company’s business model has made the roster of women equity partners.
Jacobs started her career in sports as an intern for the then Washington Redskins before transitioning over to the NFL Players Association. After moving to Los Angeles, Jacobs worked in marketing, running sponsorships and events, while building out the sales team. She then spent five years at Diageo, leading culture and partnerships, before launching her agency LOOP.
Around this time, Jacobs and Giangrande had a conversation about female gamers and the resources available to them. As they built out the business model, they knew they wanted to provide a more profound value to their talent and content creators. This May, Queens announced a new investment and strategic partnership with NFL Pittsburgh Steelers wide receiver JuJu Smith Schuster and his mother, Sammy Schuster. The mother-son duo is supporting the gaming community through collaboration and amplification, advancing the company’s mission to champion diversity and gender equity....
Develop patience. Starting a company doesn’t happen overnight. Not only do you have to be patient with others but be twice as patient with yourself. Give yourself space to grow.
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