New VIP+ Analysis: In the race for subscribers, multichannel providers just had their second-worst quarter in the last five years.
The line has been crossed. While the inexorable decline of U.S. pay TV has continued every quarter since 2016, the most recent results — as of June 30, 2021 — mark a watershed moment: MVPD subscribers are now 25% below where they were in Q1 2016.Think about this: Of everyone who subscribed to a MVPD as of March 31, 2016, one in four no longer do so., virtual MVPDs such as YouTube TV were not the magic solution the industry hoped they would be, but they have stanched the bleeding.
In fact, this quarter represents the second-worst quarterly MVPD decline in the last five years, with only Q1 2020 seeing more cancellations across DirecTV, Comcast Xfinity, Charter Spectrum, Altice One, Dish Network and Verizon Fios . It’s not all doom and gloom for MVPD providers, as the majority of them are also broadband Internet providers. Even if you cut the cord, you will still need the Internet to watch the alternative video services with which you’re replacing cable. Across the five providers that offer both, broadband subscriptions outstrip cable service, with Comcast and Charter seeing over 10 million more Internet subscribers than video.
On the VMVPD side, only Hulu, Sling TV and FuboTV provided Q2 subscriber figures . Hulu continues to go backward, with this the third straight quarter where subscriptions have fallen. Perhaps the strategy of
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