To whet moviegoers' appetites ahead of the Dec. 16 debut of 'Avatar: The Way of Water,' James Cameron on Friday will rerelease 'Avatar.'
To whet moviegoers' appetites ahead of the Dec. 16 debut of the three-hour "Avatar: The Way of Water" - and remind them of a movie world they may have lost touch with - the Walt Disney Co. on Friday will rerelease "Avatar" in a remastered, 4K, HDR version that he says is "better than it's ever looked.
To whet moviegoers' appetites ahead of the Dec. 16 debut of the three-hour "Avatar: The Way of Water" - and remind them of a movie world they may have lost touch with - the Walt Disney Co. on Friday will rerelease "Avatar" in a remastered, 4K, HDR version that he says is "better than it's ever looked."
AP: Moviegoing rebounded this summer but there's been a late-summer lull that the "Avatar" re-release may help jumpstart. How do you see the health of theatrical right now? CAMERON: I think it's true for a specific reason, which is that we didn't immediately follow it up with another film in two or three years, and another film in two or three years. We didn't play the Marvel game. We're playing a longer game here. "Avatar" isn't going anywhere, it just didn't follow up with a continuous barrage to keep it in the public eye and the public consciousness, which is what you have to do.
AP: "Avatar" was especially rich in an ecological subtext. In the 13 years since, much has only gone worse for the climate and the health of the planet. How much was that on your mind making the sequels?
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