Puma unveils ‘KING,’ entirely animal-free football shoes

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Puma unveils ‘KING,’ entirely animal-free football shoes
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The new boot is made up of at least 20% recycled material.

PUMA has reinvented its iconic "PUMA KING" football boots by incorporating its latest K-BETTERTM technology.

The KING is back in the game with the latest PUMA technology and, for the first time, is entirely animal-free, thanks to K-BETTERTM, an entirely new upper material, said a press release published by the company on Thursday."The new KING is made with K-BETTER, a non-animal based upper material that outperformed previous leather in testing for touch, comfort, and durability," Puma Football tweeted on Thursday.

"Over the years, we have seen the boot evolve and become ingrained in on-pitch and off-pitch football culture, from the pitches to the terraces," said Peter Stappen, Lead Product Line Manager of Teamsport Footwear. has decided to discontinue the production of football boots made of kangaroo leather entirely. The upper is super-soft and has excellent stretch resistance, giving you ultimate touch and control.The KING also has a new lightweight outsole with conical studs, a KING stability spine, and an external heel counter, which gives you more control over your movements and the ball.

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