Tensions over AI tools add another dimension to the already-fraught relations between tech companies and the publishing world, which could lose out big on advertising.
and other tools. Alphabet Inc.’s Google this week opened to the public its own conversational program, Bard, which also can generate humanlike responses.
"Clearly, they are using proprietary content—there should be, obviously, some compensation for that," Mr. Thomson said. "We’re willing to pay a lot for very high-quality data in certain domains," such as science, Mr. Altman said.One concern for publishers is that AI tools could drain traffic and advertising dollars away from their sites. Microsoft’s version of the technology includes links in the answers to users’ questions—showing the articles it drew upon to provide a recipe for chicken soup or suggest an itinerary for a trip to Greece, for example.
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