Publicis’ $5 bln deal would push data fad to limit LiamWardProud
French advertising group Publicis on April 1 confirmed it is in talks to buy Alliance Data Systems' Epsilon marketing unit.
“The Group’s governing bodies feel an obligation to study any possibility to strengthen its position thanks to assets that could fit the Group’s strategy and bring an enhanced service to the Group’s clients, while reinforcing its competitiveness for the future,” it said in a statement.
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