An NYU psychologist reveals what takes place in the brains of the most diehard fans.
Fans of pop mega-star Taylor Swift are in their obsession era.
Teens and young adults are at a “very sensitive developmental period,” said Diaz, who specializes in child and adolescent psychology. She teaches a class at NYU on identity and mental health in young adulthood. Swift, in particular, projects an image of being “relatable” by sticking up for the underdog and being “real,” Diaz noted.Getty Images for TAS Rights Management
Fans attend “Taylor Swift | The Eras Tour” at Empower Field At Mile High on July 14, 2023 in Denver, Colorado.Influencers, celebrities and brand managers are aware of this addictive behavior, according to Diaz.“They need to keep the little dopamine drip going,” she said. “If you go for too long and you’re not giving people access to you, the dopamine dries up a little bit, so this is [how] they are making sure fans stay super connected.
“Then you’re getting the tickets. Then you’re planning the road trip to the concert and what you’re going to wear … And then it’s over.” Taylor Swift performs onstage during the Taylor Swift | The Eras Tour at Lumen Field on July 22, 2023 in Seattle, Washington.“Music has the ability to transfer you back to a time, a moment or an experience,” Diaz said. “And so, with somebody like Taylor Swift or any major artist who has been around for a little while, it cuts across generations.”
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