The charity program targets people on SNAP food benefits to support their finances during the coronavirus pandemic and has a number of high-profile backers.
GiveDirectly CEO Michael Faye said Project 100 has raised around $55 million since early March towards its target.
"It is not one size fits all. It does not assume that everybody has the same needs. It does not assume that I know more about what those needs are than they do themselves," Faye told"Right, left; famous, not famous: Everyone is coming to cash. And I think that's a really powerful moment worthy of reflection."
"I can't underscore enough how much speed matters. There was a woman we spoke to who had 45 cents left in her bank account so every day matters in getting this out," he told"We're basically getting it out within a week, which I think is so important. You often see during these crises large funds get raised and they don't get distributed as quickly as they get raised.
"If 1 percent of people in the U.S. all gave $1,000, essentially redirecting the [stimulus] checks they might receive, that would be a total of $3 billion that we could give out to recipients," Faye said.
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