One organization has taken a low-key barroom staple and jazzed it up with pyrotechnics, dancers, and dramatic entrance music. Tonight the party arrives in New York for the first time. joedelessio reports
Peter Wright in action. Photo: Tim Williams/Action Plus/Shutterstock Back in February, the Welsh professional-darts player Gerwyn Price did something amazing. On a single night of Premier League competition in Belfast, he landed two separate nine-dart finishes, which is to say he twice reached the 501 points required to win a leg of a match with the minimum number of throws. One of these in a major event is an impressive achievement; two of them in a night is historic.
That a darts competition would inspire the kind of fervor more associated with rowdy soccer fandom is largely thanks to a U.K.-based group called the Professional Darts Corporation. Over the past three decades, the ambitious organization has taken a low-key barroom staple and jazzed it up, adding pyrotechnics, dancers, and dramatic entrance music, among other flourishes. It calls darts — or its version of darts — “sport’s biggest party.
“As the events grew and were seen on TV, more casual fans — rather than people who were living and breathing darts — started to go to the events, and it just evolved from there,” says Porter. “We’re very conscious of two things,” says Porter. “One is that we deliver the best dart players in the world, producing world-class sport. And two is that we deliver the best atmosphere in sport, and we need to make sure that we satisfy our fans for both.”
The PDC’s World Series of Darts tour aims to gain followers in less developed markets, the U.S. included. And while American events aren’t the most lucrative on the schedule, their potential upside is enormous.
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