The photo editing app Prequel has surged in popularity this year, becoming the favorite app of Gen Z.
, Prequel is a photo and video-editing app for iOS and Android devices that offers a library of over 800 filters and effects, numerous video templates, and supports things like GIFs and stickers.
The underlying technology of Prequel is particularly clever. The filters are more than the simple effects built into Facebook, TikTok, and Instagram. Instead, they are created and processed using machine-learning algorithms, with results ranging from subtle color shifts to complete reimagining of an image.But the big draw to Prequel is its widely popular cartoon filter which has been a mainstay on social media since January.
Prequel keeps its users engaged by regularly releasing a schedule of new filters and photo-editing tools — which keeps Generation Z flocking to the app in their droves. Prequel’s range of filters also offer these effects at touch of a button without having to invest lots of time editing a picture using traditional tools, like Adobe Photoshop or Final Cut Pro.
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