The Premier League and EFL will reportedly package broadcasting rights together in historic deal from 2028.
The Premier League and EFL will reportedly package broadcasting rights together in an historic deal from 2028.Set to kick in from 2028-29 seasonthe Premier League and EFL have agreed to sell their TV rights collectively for the first time, signalling a major shift in the football broadcasting landscape. Under this agreement, the EFL will receive 14.75% of their combined media rights starting from the next season.
Broadcasters, especially Sky Sports, are likely to welcome this sales model as it provides greater certainty regarding future content. The Premier League's current overseas TV contracts are valued at approximately £5 billion over three years.EFL Chairman Rick Parry has been advocating for a collective approach to selling TV rights dates back to his involvement in "Project Big Picture" three years ago.
While Parry's initial demands have not been met, it represent progress toward a collective approach to TV rights sales. Nonetheless, EFL clubs remain cautious about certain spending restrictions that may be imposed on them in exchange for the increased funding.
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