Prada RTW Spring 2020

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Prada RTW Spring 2020
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Miuccia Prada had a goal both straight-forward and profound: to create 'a collection about the power of women over clothes.'

Where to start? With Miuccia Prada’s spectacular collection, this one a treatise on self-expression via a less-is-more approach to dressing? Or with the deep-thoughts pre-show press conference in which she addressed one of fashion’s most pressing issues, the inherent contradiction of consumerism and production versus social responsibility? Even a scant 30 minutes before show time, Prada was unwilling to downplay the conflict therein.

“I certainly worked by subtraction, struggling to do so, also, because you get carried away with fashion. A dress, a pair of shoes only, you panic when it’s too little.”Prada spoke to bifurcated contradictions across the fashion sphere. First, she addressed the impact on the industry if consumers cut back significantly on luxury goods. “If [people don’t] consume, we need to be prepared to being poor and without a job….

A lot to take into the design process for a new collection, yet not Prada’s prevailing thought. “Most importantly, [I wanted] to think more about a person’s style rather than about fashion, so that the person is more important than the clothes,” she said. This represents a considerable shift in her approach to the runway.

Not so here. Instead, she put together looks, and in some cases, designed pieces, according to her models’ personalities and preferences. It made for powerful viewing. Prada is, in her own words, “a fashion animal, so it’s a fashion perception.” A brilliantly considered perception, one for which she culled from and distilled numerous references from across decades and maisons.

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