.Prada and MiuMiuOfficial are the latest brands to go fur-free.
, Miuccia Prada said that “The Prada Group is committed to innovation and social responsibility, and our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV [a European animal rights organization] and the Humane Society of the United States – is an extension of that engagement.”
She added that “focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.” And according to Simone Pavesi, the manager of the Animal Free Fashion Area for LAV, “the Prada Group’s decision to go fur-free is consistent with the new concept of ethical luxury and meets the expectations of new consumers who are more careful in choosing sustainable products that respect the environment and animals.
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