Posh ice cream, craft beer in vogue as Chinese downsize their love of luxury

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Posh ice cream, craft beer in vogue as Chinese downsize their love of luxury
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Chinese consumers are typically known for lavish spending on high-end handbags, clothes and accessories that sustain Western luxury brands.

, which houses brands such as Gucci and Yves Saint Laurent, both reported 35% year-on-year declines for China sales in the April-June quarter.

"Before, let's say with a handbag or cosmetics, if I liked it I would just buy it without a second thought, now I really double check with myself if I need something before I buy it."For some artisanal food and drink sellers, this new shift in consumer behaviour represents a perfect moment to expand.

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