WATCH: Big Porn Site Crams Massive Throbbing PSA Down Users Throat.
Pornhub clearly doesn’t want to foot the bill for this kind of undertaking so, to combat this legislative threat to its profits, it spent recent days blasting users in Arkansas, Virginia, and Mississippi with a pop-up notification about the laws. The notification encouraged users to contact their state representative and complain, and featured a video of porn star Cherie Deville begging users to “click the button below to contact your representatives before it is too late.
“While safety and compliance are at the forefront of our mission, giving your ID card every time you want to visit an adult platform is not the most effective solution for age verification, and in fact, will put children and your privacy at risk...The best and most effective solution for protecting children and adults alike is to verify users’ age at the device level and allow or block access to age-restricted materials and websites accordingly.
As the legislative screws tighten, Pornhub has apparently been pushing this “device-level” ID verification idea on some of the tech industry’s biggest companies. CNNthat Ethical Capital Partners , the private equity firm that owns Pornhub, has been courting companies like Google, Apple, Microsoft, and other Silicon Valley giants, in the hopes of encouraging them to develop and implement some sort of age verification mechanism in the products and software that they sell.
One thing’s for sure: Pornhub’s parent company, MindGeek, has been having a pretty tough time lately. The company—which also owns adult sites YouPorn, RedTube, Thumbzilla, and Tube8, as well as several porn production companies—is not only facing a hostile regulatory environment but has been the subject of recent legal attacks. In 2021,
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