The acclaimed French fashion house has filed an appeal to overturn the trademark on the porn star’s name, because she is tarnishing their brand.
It’s a tempest in a D-Cup.
“This is ridiculous, my name has nothing to do with couture and — the funny part is — what I do usually involves wearing no clothes at all,” Gigi told Page Six in response to the lawsuit. But Paris-based Christian Dior Couture sniffed in the filing, “All goods and services … are opposed, namely: Entertainment services … personal appearances by a porn star … providing a web site featuring non-downloadable adult-themed photographs and videos.”The fashion house states its grounds for opposing Gigi’s trademark, including, “Priority and likelihood of confusion, dilution by blurring and dilution by tarnishment.
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