Popeyes to Customers: Just put some tenders on a bun and call it a chicken sandwich, okay?
— into various store-bought sandwich breads, from hamburger bun to poppyseed roll.
Let’s be clear: Popeyes is not actually selling anything new with this BYOB campaign. If anything, it’s simply a sanctioning of bringing in outside foods into the franchise’s restaurants, a move that is typically frowned upon , but anecdotally speaking, rarely enforced in fast-food establishments. Technically, customers could have been discreetly bringing their own buns into Popeyes to be stuffed with chicken tenders this whole time, as some have.
Which brings us to the heart of the logical fallacy inherent in Popeyes’ BYOB concept: It wasn’t the buns that were running out, but the chicken itself,
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