In America, it can often seem as though most people’s mentality is “bigger is always better.” But that no longer seems to be the case when it comes to the retail industry. Recently many retailers are seeing more success with small-format stores, pop up shops, and even mobile shops.
In America, it can often seem as though most people’s mentality is “bigger is always better.” But that no longer seems to be the case when it comes to the retail industry. Recently many retailers are seeing more success with small-format stores, pop-up shops, and even mobile shops.and pop-up shops have become a big part of the marketing strategy.
By providing memorable immersive experiences, brands can provide much more than a simple transactional shopping experience – that’s the draw of pop-up shops. When done right, they can lead to increased social media activity, a positive branding event, and even buzz in the media. Averaging about a third of the square footage of a traditional store, their smaller stores are located strategically where the company has researched the target market and can offer a smaller selection of products that are geared specifically towards the demographic.
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