This week, SwitchedOnPop points out the huge increase in new songs that interpolate old songs. As the streaming money came to overshadow album-sales money, these sonic callbacks have become an increasingly popular way to make a hit song
Turning old songs into new hits is an age-old strategy; Elvis famously did it with “Hound Dog,” a cover of an interpolation of Big Mama Thornton’s original . But listeners are wanting more of these familiar sounds, and the music industry is responding: Publishers have spent the past few years paying hundreds of millions of dollars for legacy-artist catalogues, and one way to wring more value out of those catalogues is to pitch interpolations.
Another strategy is to serve up ready-made interpolations to major artists as preproduced tracks. Justin Shukat, president of the music publisher Primary Wave, toldthat his company has hosted songwriting camps concentrated on leveraging interpolations in its catalogue; Primary Wave selected Semisonic’s classic hit “Closing Time” for a camp that pumped out “six or seven different versions of it.
With TikTok mashing up culture at increasing speeds, newer entrants are also trying their hand at this technique. The melody of Rita Ora and Imanbek’s “Bang Bang” is built on the main theme from
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