Axel Springer’s Mathias Döpfner wants to be an old-school press baron for the digital age, part Murdoch but also part Musk. And still very German. ShawnMcCreesh reports
“I do that occasionally, meeting with important reporters, writers, and journalists that we want to hire, and I do that with great pleasure,” said Döpfner.
There, Döpfner, dashing in the conservative dark-suit-and-tie uniform he’s recently abandoned for a more casual look, fit right in. Some would note his similarity to its founder, Axel Caesar Springer, who was tall, a bit of a playboy, and, in certain ways, quite lucky. Springer’s father had owned a paper in Hamburg, and his printing press somehow survived the firebombing of the city in 1943.
sent his executives on pilgrimages to Palo Alto. One digital media CEO who met with the Springer squad in those years laughs while remembering how “they rented a house in a residential area very far away from where people actually do business there because they said they wanted to be physically close to the house Steve Jobs lived in, so they could be as close as possible to the innovation.”
After the Politico investment, Döpfner decided to buy one of the world’s most influential publications, theIn 2015, he offered £800 million to Pearson Publishing for it. But at the very last minute, he was outbid by the Japanese publisher Nikkei. “It wasn’t quite the propellers whirling out in Casablanca, but everything was ready to go,” recalls Lionel Barber, the longtime former editor of theHe says Döpfner “had been pipped, and he took it hard.” Jan Bayer, Döpfner’s No.
In the end, Döpfner fired Reichelt. Now, many believe Reichelt is the one behind some of the damaging press reports in recent months — some guess he leaked the Trump messages to the WashingtonAdidas scoop. But Reichelt denies to me that he was the leaker: “It’s not true and I don’t think it’s a sound business strategy to blame everything that is not going well on me.”man in full in an almost retro way.
In some ways, he is more forceful in his politics than Kissinger. He has made it a policy to not do business in “non-democracies” or even “half-democracies.” Springer operated in Russia for over a decade but backed out in 2015 after Putin implemented a new media law. Turkey proved unfriendly as well. He’s vocally anti-China. “We have had some painful experiences in half-democracies,” said Döpfner.
Out of one side of his mouth, Döpfner preaches free-speech absolutism and against big-tech censorship; he also says his life’s work is fighting against antisemitism and for democracy. There’s a values-clash on display here: Take the Musk exchange. In Germany, Springer employees must sign a pledge in support of these core principles. I told Döpfner that those principles, and the mandated pledge, could, from the American viewpoint, be construed as activism.
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