Pokimane, the popular Twitch gaming livestreamer, has announced a new entrepreneurial gig: She’s co-founder and chief creative officer of RTS, a talent management and brand consulting firm th…
that RTS was formed to solve hot-button business issues encountered gaming creators — namely, striking brand deals that fairly value them and represent them authentically.
Sometimes creators simply don’t know what they are worth or don’t know how to best engage in the right kinds of brand deals, according to Pokimane. “Unfortunately, because of how fast-paced livestreaming and internet culture is, people tend to make decisions for the short term versus the long term,” she said.
“The whole reason I wanted to help create RTS was that I wanted infrastructure in place with managers who care about [gaming creators’] long-term careers,” Pokimane said. “I wanted to create an environment where we care about every aspect of the creator’s brand and wellbeing.” RTS is funded by its founders, along with outside investors Endeavor and Twitch co-founder Kevin Lin. The company’s advisory board which includes Lin, Brian Corrigan, head of Americas for PUBG, and Karen Brodkin, EVP of content strategy and partnerships at Endeavor.
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