Ultra Beasts Arrival is exactly how Niantic should market major PokemonGO events and exactly the opposite of how they should structure them. Pokemon
\nThe Ultra Beasts that have been released thus far returned to Pokémon GO at the climax of the Season of Light for what can only be described as an invasion. Niantic hyped this event up quite bit, but did the actual gameplay live up to the marketing?\nPokémon GO Ultra Beasts Arrival graphic.
This was one of the coolest things that Niantic did all year, managing to engage players with footage featuring the mysterious arrival of Pokémon that… well, let's be real, that had already arrived in the game months ago. Which leads us to…\n\nWhat didn't work in this Pokémon GO event\n\nNothing new in the game?!: Maaaaan, the marketing was good! It was fun to watch unfold but, when it comes down to it, the event itself was not fun.
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