Northwell Health hospitals allegedly ripped off NYU Langone’s color scheme in ads — and even made one of its buildings violet — to cash in on the smaller medical center’s stellar reputation, a fede…
Northwell Health hospitals allegedly ripped offcolor scheme in ads — and even made one of its buildings violet — to cash in on the smaller medical center’s stellar reputation, according to a federal lawsuit filed Thursday.
Northwell’s “confusingly similar advertising” is a “scheme to trade off the good will and reputation of NYU Langone,” which was ranked the state’s No. 1 best hospital US News & World Report last year and has received “numerous awards,” the lawsuit states. In one purple and teal ad similar to NYU’s look, Northwell calls itself, “the best hospital on Long Island” while another comparable ad with orange accent promotes “women and wellness.”NYU Langone claims Northwell’s ads are too much like theirs.
NYU Langone even points out in the complaint that its obtained trademarks for designs that include its signature purple color — including on its health app. “This is a clear violation of NYU Langone’s branding and marketing, which even a casual observer would see as an attempt to copy our campaign,” said Steve Ritea, Senior Director of Media Relations for NYU Langone. “It’s a shameless effort reflecting poorly on their imagination and industry.”
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