To make it accessible to everyone, Aakash Shah says he wanted his product to be shelf stable. Battling global food insecurity is what Shah says drives him.
Vegans and vegetarians are likely very familiar with alternative proteins like tofu, mushrooms, or beans, but alternative proteins could play a big role in the near future for everyone, no matter their diet. Global food security experts say plant-based proteins are a part of the solution to help feed a growing population.
“We're hoping that this can actually solve bigger problems like hunger and malnutrition,” said Aakash Shah, the founder and CEO of the product.“When I would see the contrasting image of one side of society splurging on food and meat and spending the amount of water and energy that they would," Shah said."And then on the other side, there's just people struggling for basic drinking water. That is when something shifted in me.
“It doesn't have that expiration date the Impossible needed that it has to be refrigerated always," said Paulina Gonzalez, the director of operations for Boloco."This is a dry product that we just add the amount of water that we need to get the consistency that that we want.
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