Google is now a top 5 brand in the UK, but it has a long way to go before it catches Apple and Samsung.
Ahead of Google in the UK market were Oppo and HMD Global . The former shipped 205,900 units and commanded a 4.2% share, whereas the latter was ahead by a small margin with 210,700 units and a 4.3% share.
Ultimately, though, the UK market is dominated by the Apple-Samsung duopoly. The two brands accounted for a combined market share of 80.3% in the first quarter of 2022, up from 75% at the start of 2021 thanks to Samsung’s strong performance. It’s also noted thatThe South Korean manufacturer shipped 1.58 million smartphones in the UK, up from 900,000 units. Its performance wasn’t detailed, although the Galaxy S21 FE and Galaxy S22 launches are presumed to have played an important role.
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