Elemental had the worst box office opening in Pixar history. Then something shocking happened: It became a hit worldwide with over $400M. 'This will certainly be a profitable film for the Disney company,' says the president of Pixar in a new interview.
The animation adventure stumbled in its debut with $29.5 million domestically and $44.5 million globally, by far the worst opening weekend in Pixar’s 28-year history. Yet two months later, its ticket sales have slowly and steadily climbed to $148 million in North America and $425 million worldwide. That’s nearly five times its initial ticket sales, a rare multiple for an original film.
It was certainly disappointing from a revenue point of view. We felt pretty good about the film. We had a higher hope for its opening weekend, so we were a bit crestfallen.The numbers were falling off so little. In some markets, it would be a 12% drop from the week before and we had a handful of markets where [ticket sales] were rising. You just don’t see that in this day and age. You typically expect a 50% drop on an average basis. We thought, “Well that’s cool.
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