“Pinkwashing” is when businesses or companies try to capitalize on the prominence of the pink ribbon by attaching it to their products without contributing to the cause.
BIRMINGHAM, Ala. - The pink ribbon is very symbolic. When you see it you know exactly what it represents.Does any money from this purchase go to support breast cancer programs? If so how much?Is there a cap on the amount of money the company can donate and has that maximum donation already been met?
Does this purchase put you or someone you know at risk for exposure to toxins linked to breast cancer.there is no law or regulating agency over the use of the pink ribbon but it is unethical. “For many breast cancer individuals it’s personal, and they want to contribute to the cause in as many ways as they can and making sure those funds get to where they need to go is important for them,” said Derencz.to make sure the company or business is meeting the organizations standards for charitable giving.
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