Proceeds for the physical release and the ongoing digital sales will go to Ukraine humanitarian relief.
“My daughter-in-law, who actually is Ukrainian, sent it to me and I thought, ‘Wow, that’s fantastic,’” Gilmourof discovering Khlyvnyuk’s work. “It just struck me that here we are, with our name [Pink Floyd] and this platform, and we could use it more. That piece of singing immediately got me thinking of turning it into something.”
“I hope the song does some good,” Gilmour added, explaining why he decided to resurrect Pink Floyd. “I hope we achieve something with it.” The artwork for the song, titled “The Sunflower Look,” features a painting of the national flower of Ukraine by Cuban artist Yosan Leon. The cover is a direct reference to the woman who was seen around the world giving sunflower seeds to Russian soldiers and telling them to carry them in their pockets so that when they die sunflowers will grow.