The familiar taste of agua fresca has been combined with trendy hard seltzer in the new Mexican-made Picadas line of beverages.
but want something with a little more kick,
look no further. The Mexican-made line of Picadas hard aguas frescas is now available in H-E-B stores across Texas. Founded in Monterrey, Mexico, in 2021 by entrepreneur and Stanford Business School graduate Hugo Martinez, Picadas is made with real fruit juices blended with alcohol distilled from cane sugar and sweetened with agave. The beverage is available in three flavors including limonada made with tart key lime juice, mango and guava.
"The popularity of hard seltzers was skyrocketing, but I quickly realized that they didn’t have the same flavors I was used to,” Martinez said in a media release. “I craved the agua fresca flavors I grew up with ... that none of the American ready-to-drink options really captured. I realized there was a gap in the market that only a Mexican-made hard agua fresca could fill, because Mexicans never sacrifice flavor."At the heart of Picadas lies a piece of Martinez's family history.
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