The beleaguered beer brand is in its third month of boycott calls after a brief partnership with transgender influencer Dylan Mulvaney.
, with Mexican rival Modelo Especial now in the top spot.
The above image shows packages of Bud Light beer on display for sale in a grocery store on June 14, 2023 in Los Angeles, California. The brand has faced plummeting sales since its brief collaboration with transgender influencer Dylan Mulvaney.of unsold Bud Light on store shelves and at venues, in a bid to illustrate the purported success of their boycott of the beer brand.
Confronted with tumbling stock prices and disgruntled customers, Bud Light has implemented a variety of strategies to boost sales in recent weeks, such asThis trend was illustrated over the weekend, when a Twitter userof a stack of boxes of 24 12 oz. Bud Light cans priced for sale at $1. The promotional price was offered by Illinois-based supermarket chain Berkot's Super Foods.
"Don't let anyone tell you the Bud Light Boycott isn't real or lasting," wrote the Twitter user who shared the image."This was at my grocer today, week before 4th of July and customers STILL AREN'T BUYING IT. #BoycottBudLight." Don't let anyone tell you the Bud Light Boycott isn't real or lasting. This was at my grocer today, week before 4th of July and customers STILL AREN'T BUYING IT.
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