“Register here for news and further updates” are the only words on the black screen that shows up when one lands on the Phoebe Philo website. But it signals that the acclaimed designer is on track to start selling her long-awaited signature collection.
Philo confirmed in July 2021 that she would be returning to fashion after a four-year break with an independent, namesake house — and with LVMH Moët Hennessy Louis Vuitton as a minority investor.
At the time the British designer said she would create clothing and accessories “rooted in exceptional quality and design,” adding: “To be independent, to govern and experiment on my own terms is hugely significant to me.”, , the new collection is expected to span ready-to-wear, leather goods, jewelry, eyewear and footwear. At the time, sources told WWD that more than 150 styles would be available at a dedicated online store initially shipping to the U.K., Europe and the U.S.
Given her cult following, instincts and antennae keenly attuned to the zeitgeist, Philo’s return to fashion will no doubt elicit cheers from consumers, editors and retailers — and perhaps some nail-biting and angst among her designer peers. Philo is best known for engineering a brand rejuvenation during a 10-year tenure at Celine, one of about 75 brands controlled by LVMH. Season after season she minted womanly, modernist clothing and distinctive handbags, accruing an intensely loyal fan base.
A graduate of London’s Central Saint Martins fashion school, Philo has also designed for Stella McCartney and Chloé.