The first collection of the designer, a Louis Vuitton and Givenchy alum, will bow for fall 2024 in January.
Philippe Model Paris is venturing into a new direction, launching a men’s and women’s apparel collection as managing director Stefano Di Nezza has appointed Finnish designer Tuomas Merikoski creative director of the brand.
Previously designed in-house, the apparel line was first launched in December 2021 as a see now, buy now collection, but starting with fall 2024 it will be presented in season.was a finalist of the LVMH Prize in 2016. His first collection for the brand will be unveiled in January.“I like his style, and it’s in sync with the brand, he represents the right combination of international cultures and different styles, including the French one, while not being purely French,” said Di Nezza.
The brand’s founder, also an artist and painter, in the ’80s invented the innovative and successful “Elastique,” a comfortable heeled shoe style crafted from elastic bands. Throughout his career he has collaborated with key Paris designers and brands, from Claude Montana and Jean Paul Gaultier to Christian Dior and Lanvin, among others, noted Di Nezza.
The executive does not believe the apparel launch is a stretch for the brand, but is in line with its history. Once a company spanning from haute couture accessories to interior design projects, Philippe Model was relaunched in 2008 as a men’s and women’s premium sneaker company, entirely manufactured in Italy’s Riviera del Brenta footwear district.
“There are some precise codes that belong to the heritage and are still part of the brand: color, volumes from architecture and design, Paris as a cosmopolitan city that is inspiring but is also a hub of cross-pollination of international cultures,” said Di Nezza. “Tuomas is eclectic and embodies and expresses all this through his creativity. He brings an architectural concept of shapes and volumes but has chosen Paris as his home for the past 20 years and is constantly influenced by it.
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