To win ad business in the 'Mad Men' era, Philip Geier was willing to run nine miles or deploy young women in hot pants
After earning an M.B.A. degree at Columbia Business School in 1958, Philip H. Geier Jr. felt ready to launch his own business. His early ideas included a toothbrush with toothpaste stowed in the handle, hotel soap with a logo that would remain visible even as the bar shrank, and suntan lotion containing insect repellent.
None of these notions got off the ground. So Mr. Geier tried advertising, a field where his flair quickly became apparent. As a junior ad executive at McCann-Erickson in the early 1960s, he began making powerful...
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