PharrellWilliams is the new artistic director of menswear at LouisVuitton and is tasked with the mission of transforming the brand into a Cultural Maison.
from the art world and using influencers to plug itself into the current conversation. Case in point: The Louis Vuitton advertisement featuring eternal rivals Cristiano Ronaldo and Lionel Messi playing chess on the checkerboard canvas of a Louis Vuitton Damier attaché case. In total, the campaign’s media impact value was US$13.5 million.
Williams’ strong ties to the music scene in the US makes him a valuable new member as Louis Vuitton makes further headway into the music industry and streetwear sector. Overall, this complements the goal of the brand as set forth by Beccari — a Cultural Maison and a forerunner in the realm of luxury fashion.
Sharing more about Williams’ new role, Beccari says “I am glad to welcome Pharrell [Williams] back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”
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