A brilliant negotiator, Lew Wasserman was the ex-agent who presided over the vast MCA Universal media empire from his black tower. He favored black suits and austere offices and seemed to convey st…
“Why do pitchers need a press agent?” I asked him. “They get enough attention every time they win a game.”
Within a few minutes I found myself at the Brown Derby listening to the complaints of two very bright and articulate athletes who were rebelling against the tight-fisted negotiating style of their team’s management. They clearly hoped that my newspaper, the, would advance their cause – albeit inadvertently. They wanted million-dollar contracts over three years; the team was offering half that.and were also pitching an ABC TV series.
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