Birkin had previously asked the group to remove her name from crocodile bags after seeing a video of cruel practices, though the brand and the fashion icon later reached an agreement.
How Jane Birkin Helped Design Hermès’ Most Popular Handbag: Her Inspiration, Royalties and What She Really Thinks About Its Namesake“Will Hermès continue to hark back to the past, treating these magnificent and highly intelligent exotic animals as nothing more than living, breathing ‘fabric,’ or will you embrace positive change and make a commitment to continue Ms.
In July 2015, Birkin herself had asked the luxury house to remove her name from the crocodile skin handbags after watching an expose film of a crocodile farm that showed animals being skinned and sawed open while alive, and other methods used to harvest the skins. “Alerted to the cruel practices reserved for crocodiles during their killing for the production of Hermès bags carrying my name, as a signatory of Joaquin Phoenix’s ‘Mercy for Animals’ petitions protesting all the bad treatment of animals, I have asked the Maison Hermès to rename the Birkin Croco until best practices responding to international norms can be put in place for the bag’s fabrication,” she said at the time.
The following September, Hermès said it had reached an agreement with Birkin to continue to use her name on all versions of the bag, including crocodile, and said the practices shown in the video were an isolated incident. It vowed to investigate the farm in question.has expressed her concerns regarding practices for slaughtering crocodiles,” Hermès said at the time. “Her comments do not in any way influence the friendship and confidence that we have shared for many years.
In calling for a corporate commitment to discontinue the use of crocodile-skin, the organization noted that other luxury houses — including Burberry, Chanel, Mulberry, Victoria Beckham, Karl Lagerfeld, Paul Smith and Stella McCartney — have banned exotic skins from their collections. Few of those brands use exotic skins in any significant way, however.
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