The fitness company quietly deleted their ad from social media after allegations emerged
from two women, Peloton is distancing themselves from the actor and says they will no longer be promoting their ad featuring him.“Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts.”
Earlier in the day, the tweet featuring the now-viral commercial featuring Noth and Peloton instructor Jess King had been deleted. The tweet appeared to have been deleted shortly after an explosive report inshared that two women, who go by the pseudonyms Zoe and Lily, alleged that Noth had assaulted them in 2004 and 2015, respectively.
One of the women claimed she met Noth at the firm she worked at upon moving to Hollywood at 22 in 2004. He allegedly invited her to his home in West Hollywood to use his pool and, while there, began to rape her. The woman said the rape caused her to bleed and prompted her friend to go with her to the hospital to get stitches. While there, she recalls telling the staff she’d been assaulted but hadn’t disclosed who did it.
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