Investors and analysts say the fitness equipment maker has more in common with Apple and Gillette than rivals such as Life Fitness and NordicTrac.
Business has already been booming for Peloton. But for the maker of smart fitness equipment, the good times may only be starting to roll. That's the word from early investors and industry analysts. In Peloton, they see a company whose business model looks less like a traditional gym equipment manufacturer and more like the ones Apple and Gillette rode to success. As it's attracted a cult-like following since its founding in 2012, the company has seen its sales and valuation skyrocket.
Business has already been booming for Peloton. But for the maker of smart fitness equipment, the good times may only be starting to roll. That's the word from early investors and industry analysts. In Peloton, they see a company whose business model looks less like a traditional gym equipment manufacturer and more like the ones Apple and Gillette rode to success. As it's attracted a cult-like following since its founding in 2012, the company has seen its sales and valuation skyrocket.
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