Peloton’s Robin Arzón Is Building a Web3 Community Around Working Out

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Peloton’s Robin Arzón Is Building a Web3 Community Around Working Out
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.onepeloton's RobinNYC will soon launch SwaggerSociety, a Web3 lifestyle membership club that aims to foster a fitness community in Web3. megdematteo breaks it down

in the process of earning their crypto last year, a nod to the potential efficacy of M2E gaming. But is such progress sustainable?

“Finding like-minded, values-driven folks who are willing to put those values into action is what gives [a new behavior] ‘stickiness,’” said Arzón. “That's certainly what Swagger Society will be based on, community as the linchpin of everything that we do.” “It's exciting for me to be able to reward my day-one followers and my new followers in unprecedented ways, as well as have them invest in this new creative economy in a way that's never been possible before,” said Arzón.

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