What’s up with Netflix's strange rollout for “Glass Onion”? It’s a mystery that might baffle even Daniel Craig’s master detective Benoit Blanc
Here’s a mystery that might baffle even Daniel Craig’s master detective Benoit Blanc: Why is Netflix proceeding with such a strange rollout for “Glass Onion”?
This isn’t what you would call an obvious recipe for success. Getting the major chains on board is significant . But the footprint of “Glass Onion” will be much smaller than a typical mainstream theatrical release. Its predecessor, for instance, opened in about 3,400 theaters, per Box Office Mojo. But this is Netflix we’re talking about, which has proudly and defiantly never done things by the Hollywood book, and there is a method to the apparent madness here that can be sleuthed out.
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