Why our brain evolved to focus on the best—or most recent—memories and forget regular, mundane life, explains nireyal
Now that we understand why and how this cognitive bias works, we can use it to our advantage.To make better memories, always consider how you will end an experience. For example, in one study,that the order which people opened presents affected their memories of the occasion. People who opened the lousiest gifts first and worked their way up to something they loved, reported being much happier than those who opened the best gift first and had to work their way down.
If you’re a homebody, chances are you enjoy staying in on a day off. Trouble is, you likely won’t be making many fond memories while sitting on the couch even though you’ll be mildly comfy and entertained. Rather, getting out there, even if it hurts, can create lasting memories if it leads to an intense payoff. Chances are, heading out to see a spectacular sunset with friends on a mountain ridge will stay with you for a lifetime, while you’ll soon forget the hours crammed in a car or the grueling hike to get there.The peak-end rule also shows us we don’t need an experience to be long to make a positive memory.
The peak-end rule serves a key evolutionary purpose – it helps us avoid devoting more brain capacity to memories we don’t need. Knowing about this cognitive quirk helps us use it to our advantage. By seeking out and crafting certain experiences, we can create better memories to collect over many New Year’s Eves to come.
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