The classic Hallmark holiday flicks are coming to Peacock just in time for the winter season.
Peacock announced a deal with Hallmark Media to begin streaming live and on-demand content from Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama beginning Nov. 2. The deal is the first of its kind for the streaming service. Peacock is owned by NBCUniversal, TODAY's parent company.
On Wednesday, the brand hub will go live on Peacock's home page, featuring live telecasts and a library of on-demand titles — including all of those "As we continue to make Peacock a premium streaming destination, Hallmark is exactly the type of brand we want to align with," Peacock President Kelly Campbell said in a statement.
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