The aesthetician-turned-founder is outlining her skin care philosophy in a new digital tome.
“We always had a skin care dialogue with our community because of our complementary customer service, where anyone can ask a question and an in-house aesthetician can answer those questions over email,” Yoon continued. “Along with the desire is just a lot of curiosity and questions, like clarifying questions about everything from ingredients to how skin really interacts with different conditions.”
The past year, though, was when consumers became more inquisitive about skin concerns and how to remedy them. “Over the last year is when we realized, answering these questions, that we should put all of this into one guide, and we should collect all of those questions that keep coming up and really help people explain anything,” Yoon said. “If people aren’t seeing a bigger kind of context and all of the information in one place, it just leads to more questions.
Ever the student of her own skin problems, Yoon also said she referenced multiple binders of notes she’s made over the years when trying to remedy her own skin problems, such as eczema. Yoon’s outlook on skin health seemed to resonate, especially during the pandemic. “The reason that our business has been really thriving through the pandemic as well is because we approach skin care as a form of taking care of your overall health,” Yoon said. “That’s what glass skin is: it’s not glossy skin, it’s not fake skin, it’s not filtered skin. It’s that vibrancy when skin is so healthy, that luminosity, that clarity, that smoothness.
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