After fleeing Los Angeles at the height of the EDM boom, dance music festivals are back in a new way.
-- felt unprecedented for the area: Though house and techno had been featured at previous major festivals, it was usually on smaller side-stages. Here, it was the main attraction, with the scene’s evolution toward underground music and smaller crowds making it possible for promoters such as Rotella and Richards to return to the downtown area in which they had laid roots.
In order to appease their concerns, Hard scaled back Day of the Dead by making it 21+. The festival, hoping to avoid any potential noise issues , also lowered its sound decibel level and revised the lineup accordingly, skipping much of the heavy bass music and rap that populates its other events in favor of more melodic house styles that also appeal to older audiences.
DesChenes posits that the city has eased up on festivals because dance music is more mainstream today, and thus more understood and accepted by the general public. There’s also the pressure of direct competition so close to home, particularly with Secret Project, whose artists and target audience overlap with DIY organizers’. While Insomniac’s logo doesn’t appear on Secret Project’s branding, its star-studded lineups would be next to impossible for a truly independent promoter to book.
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