His task will be to 'further position Paramount as an advertising powerhouse, a trusted partner and a must-buy.'
In his new role, “Sears will lead Paramount’s international advertising organization, formerly known as Velocity International, as a newly aligned group under the global sales organization with oversight of sales, monetization and strategy for Paramount’s direct-to-consumer streaming business,” the company said. “In addition, Sears will oversee ad sales for Paramount’s linear pay TV portfolio outside the U.S. and the U.K.
Said Kaufman: “Lee is a tremendous asset to our organization, with deep experience running ad businesses, partner relations and leading ad sales teams. I am confident Lee’s leadership will further position Paramount as an advertising powerhouse, a trusted partner and a must-buy for advertisers and marketers around the world.”
Sears said: “The depth and breadth of Paramount’s portfolio is one of our biggest strengths, and I am honored to take on this role at such a pivotal time for Paramount’s global advertising business. With global sales strategies, aligned closely with our in-market expertise, I am confident Paramount will maximize the scale of our incredible content for partners worldwide.”
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