LILLE, France — Paramount+ will be bowing “Drag Race Italia” Season 3 on the streaming service in Italy, followed by the U.S. and Latin America later this year. The Italian Season 3 fol…
” Season 3 on the streaming service in Italy, followed by the U.S. and Latin America later this year.
The news came minutes before Marco Nobili, Paramount+ EVP and international general manager for Paramount took to the stage at France’sin Lille for a fireside chat to talk an industry audience through Paramount+’s roadmap on a path to profitability which takes in harnessing the power of its huge IPs, further geographical expansion, scaling and franchises.
Paramount+ saw a bullish last quarter 2022 adding a record 9.9 million subscribers and growing revenue 81% year-on-year.Yet Paramount+ came relatively late to the global streaming game, launching just two years ago in March 2021. It reached 45 countries in global roll-out last year and has 56 million subscribers but needs to grow all the more after reporting a $1.8 billion loss on its DTC segment on Feb. 16. just before his fireside chat.
Another answer to scale is to enhance customer choice, Nobili argued, citing Paramount+’s first ever mobile-only subscription plan, announced last week and beginning in April in Mexico and Brazil. “It’s less about who spends the most, it’s more about who spends in the most intelligent way and in the most capable way to actually attract audiences,” argued Nobili.
“You’ll have to take big swings, globally and locally,” Nobili said, citing “Rabbit Hole,” with Keifer Sutherland.
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