ViacomCBS has officially begun marketing Paramount+ and Showtime’s streaming service as a combined offering, with an initial promotion starting at $10 a month. Until midnight on October 20, s…
Until midnight on October 20, subscribers can pay $10 for the ad-supported tier or $13 for the ad-free option. As stand-alones, the two tiers of Paramount+ currently cost $5 and $10, while Showtime is at $11.
ViacomCBS has been clear about its intention to pursue a range of bundles, which has been a successful strategy for Disney during the recent streaming boom. Internationally, it set a joint venture last month with Comcast for SkyShowtime in Europe. Its streaming portfolio also includes targeted services Noggin and BET+, but neither is included in a bundle as of yet.
“This powerhouse bundle gives us the opportunity to connect ViacomCBS’ diverse and differentiated cross-genre content slate with even more consumers,” ViacomCBS streaming CEO Tom Ryan said. “Paramount+ and Showtime are both experiencing tremendous growth and momentum, and we expect this competitively priced bundle to only further expand the reach of both services.”
In reporting its second-quarter earnings over the summer, ViacomCBS said its total streaming subscriber base increased by 6.5 billion in the quarter, surpassing 42 million. It has not provided a breakout of individual numbers. Paramount+, an expansion and rebranding of the six-year-old CBS All Access, is a cornerstone of the overall streaming effort.
The company also has overhauled its executive suite recently as it increasingly prioritizes streaming. Paramount Pictures chairman and CEO Jim Gianopulos is exiting, with Nickelodeon chief Brian Robbins taking the reins with plans to amp up the legacy studio’s efforts to supply Paramount+ with original titles.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Labor, building material shortages depress U.S. single-family housing startsU.S. single-family homebuilding fell for a second straight month in August as builders continued to struggle with shortages of materials and labor, suggesting the housing market could remain a drag on economic growth in the third quarter.
Consulte Mais informação »
Your Must-Have Hair Essentials for Every Type of ConcertIt’s showtime—here’s what you need.
Consulte Mais informação »
Ed Sheeran Debuts at No. 1 In U.K. With 'Shivers'Ed Sheeran replaces himself at the summit of the Official U.K. Singles Chart as “Shivers” (Asylum) starts at No. 1, for the singer and songwriter’s 11th leader.
Consulte Mais informação »
'Evil' Star Katja Herbers Gets ExistentialThe actress talks season 2 of the Paramount+ series, her upbringing, and existential thoughts.
Consulte Mais informação »
Futures point to Wall Street recovery after worst day for S&P 500 in four monthsIs this good news or bad news? 'Even after Monday’s fireworks and losses in nine of the last 11 sessions, the S&P 500 is only 4% below its record high.'
Consulte Mais informação »
Tasting: 3 Irish Single Malt Whiskies from Waterford WhiskyTasting: 3 Irish single malt whiskies from Waterford Whisky, each made with barley from a single Irish farm. whiskey singlemalt whisky
Consulte Mais informação »