Ranging from internal operations, to external outreach and educational initiatives, Panerai pledges its commitment to combat the realities of climate change. sustainablewatches luxurywatch
Apr 22, 2022 | By Terence RuisPanerai — a brand that is so closely linked to the oceans and seas — has recently expanded its sustainable initiatives to combat the ever-present reality of climate change. These range from internal operations, to external outreach as well as educational initiatives.Over the years, the iconic dive watchmaker has adopted a suite of initiatives in favour of sustainability. Leading the charge is the building in which Panerai houses its operations.
According to Panerai, its production ‘significantly reduces CO2 emissions’.In 2021, Panerai launched the eLAB-ID, a concept watch that features numerous sustainable features. In its efforts to champion the cause, Panerai also shared information surrounding its suppliers and collaborators to expand opportunities for sustainable watchmaking. According to the brand, by 2025 30 per cent of its collection will be designed and produced using recycled materials.
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