Own a Bored Ape or a Cool Cat? You can kit them out for the Metaverse at Gucci’s new digital atelier:
As so many luxury brands scramble to dabble with NFTs and plant their flags in the metaverse, Gucci’s foray makes the most sense.Gucci
, the biggest brand in the Kering portfolio, to the highest echelon of houses worldwide, with $11.02 billion in revenue last year. He has introduced home and fine jewelry lines, commanded the conversation with stellar campaigns, and delivered knockout collaborations with brands such as the North Face, Balenciaga, and the latest buzzy team-up, with Adidas.
As a designer, Michele has done more than just deliver phenomenal apparel—he has created a standalone fashion universe, blurring gender, time , taste, and color. He has pitted nerdy against sexy and made Surrealist gestures, like sending models down the runway holding realistic versions of their own heads. It’s no wonder that his next stop is the metaverse., a shop that produces bespoke digital clothing and accessories for avatars in the metaverse city of New Tokyo.
According to the brand, the “10KTF Gucci Grail” collection is “for those who aspire to express their individuality through fashion in the parallel digital worlds.” A limited number of fans can enter and interact with its experimental online space, theMichele himself appears in this digital realm, as a hirsute dandy avatar. He has designed digital outfits inspired by Gucci’s “Aria” and “Love Parade” collections. Priced in crypto, they have been translated by 10KTF’s digital guru Wagmi-san .
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