‘Overhyped' generative AI will get a ‘cold shower' in 2024, analysts predict

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‘Overhyped' generative AI will get a ‘cold shower' in 2024, analysts predict
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Analyst firm CCS Insight predicts generative AI will get a “cold shower” in 2024 as concerns over growing costs replace the “hype”…

Generative artificial intelligence is set for a"cold shower" in 2024 as costs associated with the technology increase, according to a predictions report from analyst firm CCS Insight out Tuesday.

In its annual roundup of top predictions for the future of the technology industry in 2024 and beyond, CCS Insight made several predictions about what lies ahead for AI, a technology that has led to countless headlines surrounding both its promise and pitfalls. "And it's all very well for these massive companies to be doing it. But for many organizations, many developers, it's just going to become too expensive."CCS Insight's analysts also predict that AI regulation in the European Union — often the trendsetter when it comes to legislation on technology — will face obstacles.

The technology has been used to produce everything from song lyrics in the style of Taylor Swift to full-blown college essays. OpenAI's CEO Sam Altman in June called for an independent government czar to deal with AI's complexities and license the technology.

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